Google Panda Update Shifts Estimated $1 Billion in Revenue to Large Publishers
The Online Publishers Association, boasting members such as ESPN , CNN, The Wall Street Journal, and The New York Times, estimates that Google's latest algorithm change has shifted $1 billion in annual...
View ArticleSearch Week in Review for March 12, 2011
The Online Publishers Association, boasting members such as ESPN , CNN, The Wall Street Journal, and The New York Times, estimates that Google's latest algorithm change has shifted $1 billion in annual...
View ArticleSEO Strategy: How to Capitalize on Your Competitor’s Mistakes
Sometimes the best time to grab traffic, rankings, and customers from your competition is when they screw up. Keep an eye on your competitors and be ready to pounce when they mess up. But just...
View ArticleGoogle Teams with ESPN to Add MLB Baseball, NFL Football Scores to Search...
Looking to quickly find the latest baseball score or follow an NFL game in real time? Google and ESPN have brought the scoreboard straight to the search results to provide live scores, or send you to...
View ArticleThis Week’s Google Updates: Apps & MLB Snippets, Detailed Reconsideration...
This week Google added rich markup data for mobile apps, partnered with MLB.com for more rich baseball data on the SERP, and increased the level of detail on the email sent to webmasters who have...
View ArticleGoogle News: Key Ranking Factors [Study]
Google News ranking factors have long been shrouded in mystery. However, a recent report aims to penetrate that shroud by compiling survey data from content optimizers who reveal how to get to the top...
View ArticleYouTube Does More Than Round Up the Usual Suspects With New Channels
YouTube is trying to exponentially expand on the viewing options created by the advent of cable TV by launching about 100 new chanels, offering advertisers a new way to engage and reach distinct market...
View ArticleBing Voice Search Debuts on Kinect for Xbox 360
Microsoft has announced Bing on Xbox, a new way to search your TV's guide for shows and movies, spanning broadcast TV, movie services like Netflix, Hulu and HBO Go, even apps and Xbox games. Bing on...
View ArticleStumbleUpon Gets Massive, Mobile-Inspired Redesign
StumbleUpon has done an overhaul, introducing numerous features and aesthetic changes. The updates are inspired in part by recent exponential growth in mobile use; the company hopes to apply similar...
View ArticleFrom ‘Author Stats’ in Webmaster Tools to Newsknife’s Top Journalists
Last week, the Official Google Webmaster Central Blog introduced “Author Stats” in Webmaster Tools. And yesterday, Newsknife posted its list of top news sites and journalists for 2011.
View ArticleVideo Marketing Trends in 2012
A look at a few video marketing trends we can expect to see, including how much video Americans will consume, how you can forecast video and search trends with Google Insights for Search, and whether...
View ArticleAre Google's "New Features" Really That New?
Last week, Google's Inside Search blog announced a recap of 30 different search quality improvements it made in December 2011. However, Bing has had many of these features for over a year or more
View ArticleRichard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube
Working closely with Google, the Richard Petty Driving Experience team implemented a “hugely successful” YouTube TrueView in-stream ad promotion that raised viewership from just over 14,000 to more...
View Article181 Million Americans Watched 40 Billion Online Videos in January
The comScore Video Metrix service reported this week that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January 2012. Also, we take a closer look at video...
View Article4 Creative Ways to Use the New Facebook Brand Pages
With Facebook set to switch over brand pages to the new Timeline style, we look at a few creative ways to use the new layout. With a touch of thought and a pinch of creativity it's easy to turn what...
View ArticleMarch (Link) Madness: Breaking Free of Link-sanity
Everybody wants links, but what we think will work, what we want to work, and what we keep trying to make work, aren’t always going to work. Don’t get drawn into the mania. Avoid link spam. Don’t give...
View ArticleMake Second Tier Search Engines Part of Your Lead Generation Strategy
Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying anywhere from $30 to $50+ per click. Working with second tier engine/networks can...
View ArticleLost on Google: Small Businesses Seek Answers After Penguin Update
A Wall Street Journal article on Google’s Penguin update highlighted some of the damage done to small businesses. Taking a quick look at these hurting websites offers some reasons why they have lost...
View ArticleAverage American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July...
There are several important trends hidden in plain sight in comScore's U.S. Online Video Rankings. Over the past five years, online video views are up 37 percent; video duration is up 148 percent; and...
View ArticleMobile App Marketing Guidelines
Acquiring downloads and installs of a mobile app isn’t easy. There are millions of apps available on iTunes and Google Play, but thankfully there are many options to utilize media spend to acquire...
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